Asia - An Extraordinary Life

BRITISH ROCKERS ASIA ANNOUNCE GRAND PRIZE WINNER
OF QUICKTIME MUSIC VIDEO CONTEST

New Mexico Fan's Video for "An Extraordinary Life"
Selected by ASIA as Song's Official Online Music Video


Hollywood, California – October 27, 2008 – In what may be an exciting new case of "life imitating art," the acclaimed British rock super-group ASIA has announced Doug Purdy of Albuquerque, New Mexico, as the grand prize winner of the band's QuickTime music video contest. The contest was launched by the band, EMI America Records, and strategic partners as a new initiative between ASIA and its fans. For the contest, (which was hosted by www.asiavideocontest.com), ASIA fans were invited by the band, in partnership with QuickTime, to create their own music videos for "An Extraordinary Life," a track from ASIA's new album, Phoenix.


The song was designed to celebrate the positive aspects and memories in everyone's life, and encourages the listener to "Carpe Diem" -- live every day to the fullest. The song was written by ASIA members John Wetton and Geoff Downes in direct response to Wetton's recent successful recovery from open heart surgery. Purdy's video, like many others entered into the contest, contains personal home video footage and photos interspersed with footage of ASIA performing the song, for a unique interactive experience.


"This was a unique way of connecting with our fans, via the web," says Carl Palmer, ASIA's drummer. "It was interesting to see the type of images our fans thought could fit the song, itself."


As the contest's top prizewinner, Purdy has won an Apple MacBook AIR laptop, custom etched with ASIA's logo. In addition, his creative video has been selected as the song's official online music video by ASIA's Geoff Downes, Steve Howe, Carl Palmer and John Wetton. The video is featured at ASIA's official websites, www.myspace.com/originalasia and www.originalasia.com.


Phoenix, ASIA's first studio album since 1983 with all four original members, was released in North America on April 15, 2008 by EMI America Records. Since 1982, ASIA has sold more than 15 million albums, and the band recently completed its latest 52 city world tour (the third since the band re-formed in 2006) to support the global release of Phoenix.