What will the music industry look like in five years? In a new study by Forrester Research, “U.S. Music Forecast 2008 to 2013,” industry analysts attempt to cook up some numbers. No huge surprises here: The U.S. music market is expected to shrink over the next five years from $10.2 billion to $9.8 billion. Digital music sales are expected to grow from 18 percent to 41 percent of the total (as physical product shrinks from 64 percent to 40 percent of the market). Sonal Gandhi, the lead analyst on the study, spoke with Rolling Stone about her findings.
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Sonntag, 7. Dezember 2008
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